Efva Attling, Stockholm

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If you want to sparkle as bright as the Stockholm Palace or the glittering waters of the Lake Malaren, you should definitely stop at the Efva Attling Studio in Stockholm City, Sweden. It's one of top places to shop in Stockholm. Efva Attling is a model turned entrepreneur and jewelry designer who has a jewelry store in Stockholm named after herself. Do not think however, that hers is a small, limited enterprise because the company has grown into a lot of physical and online stores worldwide.

She made her first piece of jewelry when she was twelve years old. At the age of 16 she started her twelve-year modeling career. Later she became a singer in a band where she wrote lyrics. She also started to design clothes for H&M and Levi’s, but always wanted to change her career. In 1996 she began to work with precious stones, gold and silver. A bit later she opened her first store in Stockholm and within years her chain began to expand.

Efva Attling nowadays has more than 150 retail stores, not just in Sweden, but all over the world. The Efva Attling Studio can be found in fashionable Birger Jarlsgatan, known as the favorite haunt of the hip and posh in Stockholm, Sweden. Side by side with other designer labels such as Prada, Louis Vuitton and Gucci, the Efva Attling Store in Sweden attracts both men and women who have a taste for beautiful, fine crafted jewelry pieces.

Being a model, Efva’s sense of high fashion and luxury easily transfer into her jewelry designs. Her store quickly became known as trendy accessories because Efva Attling and her slew of model friends could easily start jewelry trends being also fashion icons. Some of the most popular customers of the Efva Attling Jewelry includes Hollywood A-listers such as Britney Spears, Madonna and Angelina Jolie. 

In 2010 she won Guldknappen Accessory Award. According to the jury, all her works can be distinguished by a strong identity, passion and inspiring thoughts. Efva herself calls her design “Beauty with a Thought”.